You start with me and my 1:1 Design Clarity Consultation, duh. I know you feel overwhelmed and lost right now, but that’s what I’m here for—guidance. I’ll walk you through the design process, and why a unique logo with a well thought out and flexible brand design is so important. We’ll figure out where you’re at in your journey and decide what your next best steps are for you and your business at this time.

Simply put, this is where I listen to your story and get to know you, your business, and what you need help with creatively. I will guide you through the design process so you will become clear on what your next steps are. This is a session full of honesty, vulnerability, and open communication to help move you and your business forward. Our goal is to get you from stuck to started!

Do you need air to live? Your logo is air for your business. Creating a thoughtful, unique logo might not seem like a top priority as you begin to build your business, but that couldn’t be farther from the truth. A logo grabs attention, makes a strong first impression, is the face of your company, and helps build brand loyalty. Your logo should be simple, yet powerful enough to leave a lasting impression on your customers.

Think of your business as a person: the logo is its face and the brand is its personality. Through consistent colors, fonts, photography style, and tone of voice, customers quickly recognize and learn what to expect from your business just by looking at it. A unique brand differentiates you from your competition, builds trust, and can attract like-minded employees, collaborators, and customers. When it comes to your brand, you want to be the put together life of the party, not a wallflower. With my creative direction you’ll be sure to stand out.

You’re not a graphic designer and you don’t have an endless budget, I get it. But you do need professional looking brand assets that are consistent and work across all types of platforms and marketing materials. As a seasoned brand specialist, I’ll guide you through the creative process to build the perfect brand identity for your business—all with heart and authenticity. With decades of professional experience, I’ve seen and done a few things, my friend, and that knowledge is worth an investment. You can spend a little money doing things over and over and over and over until you get them kinda right…or you can spend a proper amount of money and get things done right the first time. You don’t need to spend a fortune on your brand, but you do need to spend more than “a few hundred bucks.”

DUDE. Mom guilt is a real b*tch, am I right? I deal with it as much as any mother does. I fully understand the constant juggling of ALL THE THINGS! You have 10 checklists and all the reminder notifications set on your phone (if it’s not in my calendar, it’s not getting done). You’re tired AF. You have drive to build something for yourself—to follow that beautiful vision in your head. You’re not exactly sure how you’ll do it, but you’ll figure it out like you always do (I see you overachievers)!

Choosing to spend time and money on things that matter to you can make you feel so guilty, but your happiness matters too. Go do the damn thing! While I can’t assist you with your entire life’s to-do list, I can help you get visually organized and love the way your business/brand looks and feels ❤

…now, hold on real quick while I go put the clothes in the dryer…