Campaign Concept and Design for ARIA Resort & Casino in Las Vegas, Nevada.

VIBRANT. YOUTHFUL. ENERGETIC.

This campaign used a touch of attitude and a lot of color to pull potential guests into the modern movement at one of the most luxe properties on the Las Vegas Strip. We ditched the kitsch and showed off ARIA as the authentically modern and hip destination that it is.

Agency: SK+G    Writer: Rachel Scott Everett