Brand Identity for El Encanto in Santa Barbara, California.

ENCHANTING. CHARMING. BELOVED.

El Encanto is a boutique villa resort that helps its guests get away from it all through its Spanish-influenced California setting, bespoke service, and modern-day amenities. The charm of the lily pond, wishing well, cobble stone pathways and lush foliage were all inspiration for the development of the brand. Daniel Vuyovich hand-painted watercolor flowers to be paired with luxurious textured papers, subtle blind emboss patterns, and book plate accents. All of these nuances were used to portray the importance of the fine details that El Encanto is so well-known for. 

Agency: SK+G    Executive Creative Director: Steve Averitt    Writer: Natalia Chaffin El Encanto logo designed by Boris Kostov