Brand Identity and Development for the Multi-Resort Collection of Baha Mar in Nassau, Bahamas.

TIMELESS. ARTFUL. MODERN.

The celebratory spirit of The New Riviera comes alive in richly rendered colors, detailed graphic patterns and subtle metallic finishes that add a touch of luxury and vintage character. Photography harkens back to a bygone era, while the styling is unmistakably modern and fresh. Dramatic color fields in mustard, coral, sea foam and teal coupled with off-white accents also capture the timeless yet modern beach vibe of The New Riviera.

Agency: SK+G    Executive Creative Director: Steve Averitt     Contributing Writers: Rachel Scott Everett, Heidi Olson and April Gelbart Baha Mar logo designed by Daniel Vuyovich